About
A bespoke project finance advisory practice.
J ADVISORY (Pty) Ltd offers financial modelling, financial structuring, capital raising support, financial close process management, hedging process management and associated services to project developers, investors and banks in project finance transactions.
Why J Advisory
Senior attention on every mandate.
Independent advisory means no product to sell and no balance sheet to protect — only the transaction in front of us. Clients get a senior adviser on the call rather than a pyramid, and a financial model that stands up to lender scrutiny.
- Full value chainBid strategy, structuring, lender negotiation, hedging, financial close and operationalisation for asset management.
- Developer, investor and lender sideExperience on all three sides of the table informs how each deal is positioned.
- Modelling as a disciplineDeep structuring expertise led to J-SOLVE, our own modelling framework.
Johannes Horstmann
Founder
Leadership
Senior project finance expertise at its core.
Johannes Horstmann is a senior project finance professional with close to 20 years of experience advising on infrastructure transactions. He has worked on more than 50 deals exceeding $20 billion in value — spanning renewable energy, conventional power, water, gas, district heating, hydrogen and social infrastructure.
He founded J Advisory in Cape Town, South Africa, in 2018.
Johannes operates at the intersection of project finance and corporate finance. His core expertise is the financial advisory of complex infrastructure transactions, including financial modelling — the work that drove him to develop the J-SOLVE financial model environment. Beyond modelling, he provides end-to-end transaction support: structuring, lender negotiation, hedging, bid strategy, financial due diligence and capital raising.
He is recognised both as a financial modelling expert and as an energy market specialist, with particular depth in pricing strategy and commercial analysis for regulated and contracted utility assets.
Let us talk about your transaction.
A short call is usually enough to work out whether we can help and how the mandate should be shaped.